Responsive Web Design
‘Responsive Web Design’ (RWD) is an approach that grants flexibility to website layouts, allowing them to look exceptional on any device’s screen. From smart phones to tablets and laptops, RWD keeps the site’s design integrity intact. This is good for User Experience (UX), as the page elements reshuffle as the viewport grows or shrinks. In today’s modern tech era, people are viewing pages on an array of devices and it is crucial that your page can accommodate these variations in screen size. In addition to improving user experience, RWD also helps improve your website’s Search Engine Optimization (SEO).
Search Engine Optimization
Search Engines help users quickly and easily filter through massive amounts of information available on the web. According to this article, the ten most important tasks in increasing SEO are:
- Remove anything that slows down your site.
- Link to other websites with relevant content.
- Write for humans first, search engines second.
- Encourage other trustworthy sites to link to you.
- Have web analytics in place at the start.
- Write unique and relevant meta descriptions for every page.
- Use readable and meaningful URLs only.
- Build momentum with social signals.
- Use the right keywords in your images.
- Create and publish unique content consistently to improve your rankings.
Our maintenance package includes backups, analytics, security checks, SEO ranking, link monitoring, and content updates.
Website backups ensure your site's files are securely stored. Backups can be critical in situations resulting from user error, hacker interference, update errors, or virus and malware infiltration.
Our analytics reports include a breakdown of the types of traffic to your site. It better helps us to enhance your SEO and allows you to understand how your users engage with your site.
Security checks are crutial in maintaining a healthy website. This is the process of inspecting for malware and other vulnerabilities that could be living in your site, otherwise undetected.
SEO ranking allows us to track keyword usage so that we can place your link as close to the top of the list of results as possible. Keywords are your strategy; they are the easiest way to manipulate search engine algorhythms to your advantage, thus resulting in more traffic on your site than your competitors.
Link monitoring is a regularly occuring process that ensures every link on your site is functional and directs users to the correct page. It is an important aspect of user experience (UX).